10 Instagram Story Ideas for Real Estate Agents to Engage their Audience

Stories are just one of the many tools that Instagram provides to its users to share and distribute content. But different from other forms of content on Instagram, stories only last for 24 hours.

So, why are stories one of the best ways to get in front of your target audience?

Simple, every time you upload a new story, your profile gets pushed back to the front of the line. The more often you’re sharing content to your stories, the more often your audience is going to see you right at the top of their screen.

With so many different ways to share content, it can be challenging to know what content you should be sharing to your stories every day. If you’ve been wondering how to use stories in your marketing plan better, here are 10 Instagram story ideas for real estate agents.

What is Instagram Stories?

Instagram Stories is a place where people can share photos and videos that disappear after 24 hours. You can add filters, drawings, text, or emoji to your stories using the Instagram app on your phone.

Utilizing Instagram Stories has several advantages, including broadening your audience, attracting visitors to your real estate website, engaging with your followers, and even generating excitement for new listings.

Why Real Estate Agents Should be Using Instagram Stories

Instagram Stories are an important social media topic, and you may not be aware of it. Instagram Stories have over 500 million monthly viewers, which is around half a billion people each day. To put it another way, you’ve got to get in on this action now.

Realtors that use Instagram Stories effectively do so to promote their brand, improve their marketing strategies, and assist their followers in learning more about them. Not only are stories a big deal on Instagram, but you can cross-promote them on Facebook.

The biggest struggle real estate agents have when using the story feature is using it the right way. Without a strategy, stories may appear useless, causing more viewers to click out of them. Stories should be engaging, exciting, and to the point.

Real Estate Instagram Content Ideas

Now that you better understand what Instagram Stories are and why they’re important to your strategy let’s dive into the 10 Instagram story ideas for real estate agents you should be using.

Host a Q + A

Hosting a Q+A is a great way to connect with your audience and get the questions they have most answered. Instagram wants users to engage with the content, so a great way to find out what questions your audience has is to simply ask them.

You’ll see the responses by clicking on the number of story views. You’re able to respond to the person directly using a DM or by posting a new story.

Behind the Scenes

People love knowing what’s going on behind the scenes of someone else’s day. Take your viewers with you as you tour a property, show off your office space, or take them along for lunch. Showing all sides of being a real estate agent can be extremely beneficial to instilling trust between yourself and your audience. It also helps create more engagement within stories because your followers may want to know how something turned out.

Real Estate Poll Questions

Instagram’s poll feature is a fast and easy way to get your followers to engage with your content.

There are several options for utilizing this function. Have your followers choose between kitchen styles or, even more dramatically, have them dictate your entire day—from what outfit you wear to an open house to what you eat for lunch—by posting a series of polls.

Posting stories that involve your followers in your decision-making emphasizes a two-way relationship and opens the door for you to generate more leads.


Posting quizzes is another easy way to develop real estate Instagram content ideas and engage your followers. Quizzes give followers a sense of accomplishment when they correctly answer questions and instill a feeling of competitiveness.

Quizzes are the perfect way to get your followers engaged by giving something small away for every person who gets the question right or by promoting an opt-in for those who get it wrong.

Emoji Slider

The emoji slider is another way for your audience to engage with your content and give feedback on the information you’re sharing. The slider allows you to poll your audience by asking “how much” instead of selecting one or the other. For example, you could ask your audience how much they love the backyard of a listing. When your followers respond, you’ll be able to see the average response and how each person responded.

Day in the Life

Different from behind the scenes, with a day-in-the-life story, you can share the ups and downs of your day as a real estate agent. No two days are the same, and you can showcase what it’s really like to spend the day with you. Start with your morning routine and go until you end the day. While every little thing doesn’t have to be documented, it’s a great way to show that there’s more to it than just looking at houses all day.

Share a Post

Have you ever been scrolling on Instagram, and something caught your eye? Sharing posts from another account that has a similar audience as you is a great way to make connections online. When you tag them in your story, they’re likely to see it and respond in their story. Sharing content from other accounts is a great way to set yourself up for getting in front of their audience.

Promote New Content

When you post new content to your Instagram account or website, you want to make sure your followers see it; that’s why you should promote it in your stories. Since Instagram wants you to have 8-10 Stories active at any given time, sending content that’s already posted to your story is an easy way to repurpose it.

Check-In Places

You’re always out and about around your community, so when you stop someplace local, take a moment to snap a photo and check in on your stories. If you’re at a local business, take a moment to share why you love stopping in, they may just repost it to their story as well.


The primary goal of social media marketing is to generate leads, and stories are a great place to do that. Promote your real estate opt-ins and encourage your followers to send you direct messages. If you have a new listing, do a video tour and tell your viewers if they want the details they need to reach out to you. Don’t give away too much information without them needing to contact you; that’s how you open up the conversation.

Start Using these Instagram Stories Ideas

You can significantly increase your Instagram story reach and appeal by using these ten ideas. If you apply these ten Instagram Stories ideas for real estate agents to your marketing plan, you’ll see a boost in interaction and success. Remember to utilize story elements such as tagging locations, inserting an engagement sticker, and hashtags when sharing Instagram Stories as these will all aid in increasing your audience size.

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