Real estate marketing is a great way to position yourself as an expert and a professional and to reach a large number of people in order to gain future clients. Below, see our top 10 marketing tips all real estate agents should remember.
Create a client for life by staying in touch after closing
The battle is over; you’ve closed! After what is surely a long process, it might feel like a good time to say goodbye to your client and move on. In fact, this is the perfect time to stay in touch with your client, casually checking in every so often to see how they are settling into their new home. This not only solidifies your relationship with your client but also ensures that you will be at the top of their mind if they decide to sell their home. It also increases the likelihood that your name will come up in conversation between your clients and their friends. Word of mouth is a powerful tool!
Get comfortable doing videos of yourself
Today, people consume their information in a video-first culture. With so much noise and congestion on the internet, it’s important to stand out. Creating videos of yourself showing a home, talking about the latest home buying and selling trends, or offering a Q&A-type video will humanize you and will help you stick in the minds of potential clients. It might be awkward at first, but soon enough, you’ll be as comfortable in front of the camera as a news anchor!
Optimize your Zillow profile
Most people house hunt online, so you need to be where your potential clients are. Zillow is the largest online platform for buying and selling homes, and having your profile linked to your homes is the best way to connect with potential clients for the first time.
Livestream your day-to-day activities
There’s something about that red “live now” button on social media that is irresistible to users scrolling through their feeds. Cultivate a dedicated following by live-streaming the first time walking through a staged home, a conversation with a local expert, or a “behind the scenes” tour to meet fellow agents.
Use professional photography
As homebuyers trend toward house hunting online, high-quality photos go a long way. Cultivate a relationship with a professional photographer with a good eye for staging and share those photos online. An aesthetically pleasing slideshow will be far more effective than a series of photos taken on an iPhone.
Give back to your community
Potential home buyers want to see you as more than just their agent. Use your skills and experience to give back to the community by volunteering at local organizations. Even better, volunteer for organizations that build homes for families in need. Showing your charitable side will humanize you to potential clients.
Write thank you notes
Handwritten thank you notes are so rare these days that a well-written note from agent to client can leave a lasting impression. At the end of the home-buying process, your client is likely exhausted, and leaving a quick note to thank them for choosing you means a lot. This will also go a long way toward helping them remember you in the future if they are buying again or selling.
Embrace social media
Social media is the ideal place to meet and engage with potential clients. Find the platform that works best for you and dive in. Utilizing tools such as Instagram stories and Facebook live videos will give you an avenue to show a less polished, more approachable side of the real estate process.
Create a welcoming website
When clients begin their house-hunting process, Google is their friend. To ensure you appear at the top of their search results, create a polished, SEO-optimized website that is both informative and aesthetically pleasing.
Use your Facebook page cover photos as a call to action
Your Facebook page is the face of your company, and your cover photo should act as a call to action for potential clients. Use this space to create a recognizable logo for yourself, highlight a specific offer, or promote your website. This is the first thing a potential client sees, so make sure it’s impactful!