When it comes to search engine optimization, there are a number of pieces needed to help your website rank on Google and other search engines. Each element plays a part, but not all components are created equal. Backlinks are important to your website because they help to build authority on the internet. The more authority your website has, the higher you’ll move up in the rankings.
So, what are backlinks?
Simply put, backlinks occur when one website directs back to your website. By connecting sites together, you’re allowing another avenue for web visitors to find your site. This is also known as referral traffic. Search engine platforms are continually changing, and the need to understand and implement digital marketing is important. The internet is not going away anytime soon. If you want your website to thrive, consider connecting with local vendors to start creating a backlink or link building campaign.
How to Get Backlinks
Building a strong backlink portfolio takes time, just like with any SEO campaign, but what’s great is there are a number of ways to get started. Each solution comes with its own benefits to moving your website up in the search engine rankings.
>> Local Directory
Listing your website in local directories is a great way to add in a few backlinks to your website. Consider directories such as Google Business, Yelp, Four Square, and all of your online profiles. Add it to your to-do list right now, check your profile on Zillow, Trulia, Realtor.com, and any place else you have a real estate bio and ensure your website is listed.
>> Guest Blogs or Contributor Content
A great way to add high-quality backlinks is to guest blog for other websites in your industry. Connect with local vendors such as mortgage lenders, contractors, home inspectors, or even other agents. While this may be the most time-consuming option, it’s also the best way to show authority and get in front of other real estate professional’s audiences.
Contributor content is when you write a piece for a more notable website, think Inman or Forbes. Did you know that you can get featured without paying for advertising? While this requires some work, think of what it could do for your brand to be featured in a major publication.
>> Blog Comments
Think of some major players in the industry, do you follow their blog? Leave comments on posts that relate to a post that you also wrote. Drop a link to your writing and ask for their feedback. If you’re going to leave a comment linking back to your website, ensure that it is thoughtful and genuine. You don’t want to come across as though you’re pushing your own agenda.