The great thing about email marketing for real estate is that you can personalize and target communications in ways other digital marketing campaigns cannot. Email can be a big contributor to your personal brand. By following a few tips and learning how to tweak your message, you can create email campaigns that help you build online relationships, generate more referrals, and close more deals.
Why Use Email Marketing in Real Estate
Email marketing for real estate is a useful marketing tool because it allows you to have full control over your list and what message you want to get across. Writing out emails on a regular basis can take time; that’s why you need a plan that you can set to autopilot every month, so you’re able to focus on your clients.
According to the most recent NAR Real Estate in a Digital Age report, 92% of Realtors® prefer to communicate with their clients via email, with 93% using it every day. Email marketing is used more than blogs, which are used by only 9% of all real estate agents, and more than social media, which is used by 47% of agents to attract leads.
When you work as a real estate agent, your business is all about networking and how well you maintain relationships with everyone you meet. You can only have so many coffee chats in a week, but the great thing about being an agent in today’s day and age is we can shift our conversations online. A great way to get the conversation started is by using email marketing and sharing information that your database finds useful or interesting.
Email marketing is also a great way to personalize your brand. With every email you send, you can tweak the messaging to showcase your personality and attract the type of clients that you enjoy working with. The more someone feels comfortable working with you, and feels like they truly know you, the more likely they’ll be to contact you for all their real estate needs.
The emails you’ll find in the Grow. Nurture. Sell. program are designed to help you tell a story. They’re written to where you’re solving a problem, and when you’re able to show how you successfully handle situations that arise during the buying and selling process, you’ll be able to nurture leads more quickly and build trust faster.