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5 Real Estate Marketing Ideas to Start Doing Today

In today’s competitive online market, there are a number of real estate marketing ideas to help you get noticed. Just like with marketing discipline, the key to growth comes from getting in front of the right customers. As homeowners realize the uphill battle they’ll be facing, they turn to real estate agents to assist them in this highly complex and competitive housing market.

Getting in front of your ideal client doesn’t happen overnight, but with a little bit of time and strategy, you’ll soon be on your way to growing a community of consumers who are ready to work with you. Here are five proven real estate marketing ideas that will give you the most bang for your time and money.

Get Active on Social Media

There’s so much more to social media than just creating content and posting it online. You need to make sure you have properly optimized social pages and you’re engaging with the right people. Some of the best ways to generate real estate leads on social media go beyond what you’re sharing online.

For Instagram, one of the best ways to grow in 2021 is to host a live room. Live rooms are new to the platform and they’re a way to go live with other people in your industry. Consider starting a live room each week with vendors you support such as title reps and mortgage advisors.

On Facebook, groups is where it’s all at. Facebook groups allow you to connect with a lot of people at once and leverage other people’s audiences for yourself. When using this marketing idea to grow your real estate brand, you have to remember to be subtle. Don’t go into groups promoting yourself. Start by providing value, sharing ideas, and responding to other’s questions. Once you develop the relationship, then work to move them into your own audience.

Build a Professional Website

Having your own website is on the most important real estate marketing ideas out there. Real estate agents who have mastered the online space know they need to have a spot where they can send all of their leads to find the information that they’re looking for.

Just having a website isn’t enough though. You need a site that helps you stand out from the others and stays updated with the latest properties and market information.

When you’re building your real estate website, there are two parts you need to focus on – content and aesthetics. The aesthetics are what will catch their attention. You want something that is eye-catching and easy to navigate. The content is what will keep them coming back for more.

Start a Real Estate Blog

Starting a real estate blog is one of the best ways to build an online audience because it allows you to deliver an immense amount of value while building a platform and growing an audience. Blogging is one of those real estate marketing ideas that takes time, but once it takes off, you’ll start to your business increase. 

As you work to create real estate content and share it often, focus on the expertise you can provide and showcase your knowledge. When you share the information that your ideal client is looking for, you’ll see your relationships with those in your audience grow. What’s great about a real estate blog, is you’re able to pull out pieces of the content you share and reuse it on social media and within your emails. 

Promote Lead Magnets to Grow Your Database

One of the best ways to grow your database and move social media followers to your email list is to promote a lead magnet or opt-in using a landing page. The one-piece of your business that you solely own is your database, that’s why it’s so important to always be on the lookout for ways to grow your list.

There are a number of real estate lead magnets you can promote to grow your list, such as, buyer and seller guides, quizzes, online events, contests, and market reports.

Commit to Email Marketing

It’s one thing to grow your database, but it’s another thing to actually build a relationship with them. You’ve probably heard the saying, the money is in the list, but that’s only partially true. The money is in the relationship you have with this list.

Email marketing is a real estate marketing tactic that needs to be done the right way, and it all starts by attracting your ideal client through opt-ins. Use your email marketing as a way to add value to your services by sharing your latest blog, promoting listings, sharing the latest market reports, and speaking to how you’re different from other agents. 

Get Started Using These Real Estate Marketing Ideas

By leveraging these real estate marketing ideas, you’re sure to impress your potential customers and attract them to your brand. It all starts by creating a real estate marketing plan that will help define your target audience, leverage the power of storytelling, repurpose content and promote the content you’re sharing. If you’re looking for ways to promote your real estate business, be sure to check out the content marketing plan for real estate agents.

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