Are you unsure how to leverage your real estate Instagram account to grow your business? Instagram is an excellent platform for you to start generating more real estate leads. With more than 700 million daily active users, Instagram has become one of the most popular social media platforms in the world, and the perfect platform to generate real estate leads. This article will give you tips on how to use Instagram to grow your real estate business.
Real Estate Instagram Business Account
First, you need to create a business account on Instagram. This will help with targeting your audience and finding people in your local area who are interested in buying or selling a home.
You can either switch your existing personal Instagram account or make a new one for the purpose of growing your business if you don’t want that connected to other aspects of your life.
Once your account has been created, make sure you take the time to optimize social profile.
Create a Hashtag Strategy
There’s so much more to using hashtags than just adding them to your posts. You’ll want to include a mixture of community hashtags, niche-specific hashtags, and branded hashtags.
Look at hashtags as a way to open up your account and introduce it to people who are not already following you. Instagram allows you to add up to 30 hashtags in each post. There is much debate on what best practices should be followed when it comes to how many you should actually be using. Many social media markets say to use all 30 to maximize exposure while others think using all 30 makes you appear spammy. According to Social Media Examiner, a minimum of 15-20 hashtags should be used for every post.
Collaborate with Industry Professionals
While the quality of your content is very important, it’s only as good as the number of people that see it. Sharing is the key to launching your real estate Instagram account into space! It’s wise to share your content with a network of partners who have a similar targetted audience.
By collaborating with mortgage lenders, home inspectors, and title companies, everyone is able to expand their audience. Many real estate agents overlook these mutually beneficial relationships because they get too focused on growing their own audience.
Instagram recently released their live room options. Live rooms allow you to go live with up to four people at once; putting you in front of three other people’s audiences.
Creating Content for Real Estate Instagram Profiles
As a real estate agent, one of the first steps towards Instagram success is to produce content that other users find visually appealing.
Start small to make your Instagram efforts effective for business. Don’t be intimidated by the pressure of producing high-quality photos, videos, texts and graphics. Your posts should best reflect yourself or your enterprise-you may post with a face if you so choose and present content in real-time on your phone as it happens.
When you start to run out of ideas, repost other people’s viral content. When reposting content from other accounts, be sure to credit the photo owner and use appropriate hashtags. Content with high engagement is more likely to end up on explore pages which will result in a flood of new followers
To maintain consistency and grow your real estate Instagram, it’s important to post at least 5 posts per week and up to 10 stories a day. Some content should be personal while other posts can help your reach grow by including popular stories from outside sources in your feed.
Use Location Tags
Instagram is all about location-based services, so it’s important to tag your posts with the area in which they were taken. Not only can you use location hashtags for users to find your content, but you can geo-tag a location in your post. You can use the location tag for a city or an actual business.
Mention Other Instagram Users
You can tag other real estate agents, real estate companies and they will be notified about the mention. This is a great way to get in front of an established audience. When you’re tagging other users, make sure you’re tagging them for a reason and not just to get their attention.
Promote Your Own Posts
Instagram allows you to promote your posts for as little as $1 per day – this option should only be used sparingly since it’s pricey, but when appropriate you may want to pay the fee so that more people are able to see your post (and also increase engagement on each photo). You have access to publicize up to 20 posts at one time with unlimited boosts included for 24 hours after paying the fee.
Engage with Other Instagram Users
Instagram will help you grow your real estate business when you leverage its algorithm by consistently engaging with other accounts.
Don’t be shy! The internet is the perfect place to show off your personality and go crazy with your message. Follow other accounts so you get notifications for other posts, comment regularly on content of interest to find genuine conversations.
Remember, if you want people to engage with you and your content, you have to be willing to engage with them as well. Relationships are built when you speak at someone, they’re built when you speak with someone.
Start Growing Your Real Estate Instagram Today
Getting started with your Instagram account doesn’t have to be daunting. With the right content and strategy, you’ll be on your way to generating more leads online. To help you get started, be sure to grab a copy of our free content marketing guide designed specifically for real estate agents. This guide is going to give you the tools you need to create identify your target audience, create a content calendar, and more.