If you’re a real estate agent, then you know that marketing is key. But sometimes it can feel like all the same ideas have been done before. Here are some fresh and unique ideas to get your marketing campaign going. And best of all, they won’t wear you out!
Real Estate Marketing Ideas in the Local Community
Find a Hobby that You Enjoy
If you’re looking for a great real estate marketing idea that will help you generate more leads without burning out, then consider finding a hobby that you enjoy.
Once you’ve found a hobby that you’re passionate about, you can start using it to connect with potential clients. For example, if you enjoy drawing, you can offer to do sketched portraits of people’s homes. Or, if you enjoy hiking, join a hiking group.
Not only will pursuing a hobby help you to avoid burnout, but it will also give you a unique way to connect with potential clients. And who knows? You might just find yourself enjoying the process of real estate marketing a whole lot more.
Sponsor or Volunteer at Community Events
It’s no secret that real estate agents are always looking for new marketing ideas. After all, given the competitive nature of the industry, standing out from the crowd is essential for success. One marketing strategy that is often overlooked is sponsoring or volunteering at community events.
Not only does this provide valuable exposure for your business, but it also shows potential clients that you are invested in your community.
Furthermore, by getting involved in community events, you can build relationships with potential clients and referral sources. And best of all, it doesn’t have to be time-consuming or expensive. Just a few hours of your time can make a big difference.
So if you’re looking for a way to market your real estate business without burning out, consider sponsoring or volunteering at community events. It’s a great way to give back to your community and build your business at the same time.
Host Client Appreciation Events
Sponsoring or volunteering at community events is a great way to market your real estate business without burning out. By getting involved in the community, you’ll be able to meet new people and build relationships.
Plus, when you sponsor or volunteer at events, you’ll be able to show your support for the community. This can help you attract prospective clients, as well as generate positive word-of-mouth for your business. Best of all, by getting involved in community events, you’ll be able to have fun and make a difference.
So, if you’re looking for a real estate marketing idea that will help you build your business without burning out, consider sponsoring or volunteering at community events.
Buy a Moving Box Truck and Add Your Real Estate Brand
There’s no doubt that one of the best ways to market your real estate business is by loaning your clients a free box truck. Not only will this help them move their belongings and help them save money, but it will also be a great way for them to get your real estate brand out there.
Plus, branding the truck with your company’s logo and contact information is a surefire way to generate more leads. Best of all, you can use the box truck as an advertising tool by driving it around town and parking it in high-visibility locations.
Once it becomes known around town, you can turn it into a social media game by offering prizes to people who take photos with the truck and share them on social media. This is a great way to generate more leads, as well as create a buzz for your business.
With a little creativity, you can turn this simple marketing tactic into a powerful marketing tool that will help you close more deals and grow your business.
Digital Marketing Efforts to Grow Your Business
Leverage Social Proof Through PR
A successful real estate business is one that understands how to utilize all aspects of marketing, from online to offline techniques. One important strategy that many real estate agents overlook is leveraging social proof through public relations (PR).
One way real estate agents can get PR exposure is by using HARO to market their real estate business and subscribing to relevant queries to submit responses that showcase their expertise.
By becoming a trusted source of information for journalists, bloggers, and other influencers, real estate agents can build brand awareness and drive traffic back to their website or blog.
In short, HARO is a powerful tool that real estate agents can use to boost their visibility and attract new business.
Get Involved with a Community Facebook Group
There’s no doubt that social media can be a powerful tool for generating leads in the real estate industry. But with so many platforms and options out there, it can be tough to know where to start.
If you’re looking for a way to get involved with your community and generate some quality leads without burning out, consider joining a local Facebook group.
By joining a community Facebook group, you’ll be able to connect with potential clients who are already interested in what you have to offer. You can share your listings by posting virtual tours or announcing your upcoming open house, blog posts, and helpful real estate market advice without feeling like you’re spamming people or overdoing it on self-promotion.
It’s also a great way to build relationships with prospective clients, network with local businesses, respond to other locals who ask for referrals, and get your name out there as a trusted source of information.
If your community doesn’t already have a Facebook group, consider starting one yourself. By being the administrator of the group, you’ll be able to control who joins and make sure that it’s full of people who are interested in what you have to offer.
So if you’re looking for ways to generate leads and change up your real estate marketing strategy, consider a community group on Facebook
Set-Up Chatbots
To start converting a lead the moment they reach out to you, consider adding chatbots to your real estate website or your Facebook profile.
A chatbot is a piece of software that automates the process of lead conversion by engaging with leads in real-time and providing them with the information they need to make a decision.
By setting up a chatbot, you can take some of the pressure off of yourself and your team while still providing prospective clients with the information they need to make a decision.
Plus, chatbots are available 24/7, so you can generate leads even when you’re not at your desk.
If you’re looking for ways to automate your lead conversion process, chatbots are a great option.
Content Marketing
One of the most effective real estate marketing strategies is content marketing.
Content marketing is the process of creating and distributing valuable, relevant, and engaging content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
When it comes to real estate, some of the most effective content includes blog posts, infographics, ebooks, and guides. By creating helpful and informative content, you can position yourself as an expert in the industry and attract potential clients who are looking for someone they can trust.
By including calls-to-action (CTAs) in your content, you can drive traffic back to your website or listings and generate leads.
If you’re not sure where to start with content marketing, consider hiring a freelance writer or creating a content calendar to help you plan and publish your content.
Email Marketing
Email marketing is another effective real estate marketing strategy that can help you generate leads and close deals.
Email marketing is the process of sending emails to potential and current clients with the goal of promoting a product or service.
When it comes to real estate, email marketing can be used to promote listings, open houses, blog posts, and other content. By sending relevant and engaging information to your email list, you can stay top-of-mind with prospective clients and generate leads.
To get started with email marketing, you’ll need to build an email list. You can do this by collecting emails from your website, social media followers, and past clients. Once you have a list of emails, you can start sending out newsletters, promotional content, and other information that will help you generate leads and close deals.
Social Media Marketing
As a real estate agent, social media marketing can be a great way to connect with prospective clients and grow your business. By creating a social media profile and posting regular updates, you can stay top of mind with your ideal clients and build trust and credibility.
In addition, social media is a great way to share information about new listings, open houses, and other real estate news.
By using social media to market your business, you can reach a larger audience of potential buyers and sellers. With a little effort, social media can be a powerful tool for marketing your real estate business.
Partner with Influencers in Your Area
In real estate, it’s all about marketing. And in today’s social media-driven world, influencers can be a real powerhouse when it comes to getting the word out about a property.
By definition, an influencer is someone with the ability to affect the purchasing decisions of others. And when it comes to real estate, that can be a very good thing.
Sure, real estate agents have years of experience and Insider knowledge about the industry, but when it comes to reach, an influencer can sometimes have a much wider audience. With a single post on Instagram or TikTok, an influencer can generate interest in a property from people in the community. And that’s why more and more real estate professionals are eager to partner with influencers as part of their real estate marketing plan.
Team up with Agents in Other States
If you’re looking for real estate marketing ideas that won’t burn you out, look for ways to grow your referral network by networking with agents in other states.
By partnering with real estate agents who work in areas that you don’t, you can refer clients to them and they can do the same for you. It’s a win-win situation that can help you generate leads without having to put in extra work.
In addition, by working with agents in other states, you can learn about different real estate markets and gain valuable insights that you can use to help your own business. So if you’re looking for ways to grow your referral network, consider partnering with agents in other states.
Check NextDoor for Real Estate Leads
Nextdoor is a social media platform designed specifically for neighborhoods. Users can sign up for free and then join their neighborhood’s private online community. Once they’re a member, they can share news, ask for recommendations, and find out about events happening in their area. One of the great things about Nextdoor is that it allows businesses to target their marketing specifically to people who live near them.
Similar to Facebook groups, Nextdoor can be a great way to meet potential home buyers, home sellers, network with local businesses, post listings, and share local real estate information.
By joining Nextdoor and participating in conversations, agents can get to know the people in their neighborhood and build relationships of trust. When it comes time to buy or sell a home, those relationships will give agents a leg up on the competition.
Start Getting More Creative with Your Real Estate Marketing
As you can see, there are many creative real estate marketing ideas that you can put into action to help increase your business. The best part is that most of these strategies are low or no-cost and can be easily scaled depending on your needs.
If you’re looking for a more comprehensive digital marketing strategy that will help you implement some of these tactics and more, then look no further! Rockstar Agent offers a full suite of services that will take your business to the next level. Ready to get started? Then sign-up for a free two-week trial!
