Have you ever looked at one of the successful real estate agents in your office and wondered what habits they’ve created to grow their business every day?
You didn’t become a real estate agent not to be successful, right?
Everyone who gets into business for themselves has dreams of financial freedom, being in charge of their own time, and having the luxury of deciding who they want to work with.
Since 2015 I’ve been working with real estate agents, and over the years, I’ve begun to notice what sets the top producers apart from those who are just getting by.
If you truly enjoy what you’re doing, then you’re always going to be on the lookout for ways to improve and become better. Below are the top 5 habits successful real estate agents consistently do to become industry leaders in their market.
Successful Real Estate Agents Invest in Themselves and their Business
One of the first habits you must create to become a top producer is to find ways to invest in yourself and your business with both time and money.
To continually grow, you have to find time to learn, and since you’re always on the go, there’s no better way to utilize your time in the car than by listening to podcasts or your favorite business books.
In addition to knowing how to utilize their time, a successful real estate agent knows when to bring on a transaction coordinator, hire someone to handle their marketing, or join a coaching program to level up.
We have to remember that to perform our best; sometimes we need a little extra help. If you’re not feeling your best, then you’re not going to perform at your best. When you’re afraid to bring on outside help, you’re not giving yourself space you need to focus on what’s really important.
Remember, you don’t have to work 80-hour weeks every week to grow your real estate business.
Value Their Time
Your time is your most valuable asset, and the more time you spend with clients, the less time you have to do the things you want to do and work on items within your real estate business.
To become a top producer, you have to learn how to quickly weed out the clients who take advantage of your time. This means setting boundaries upfront and sticking to them. You can’t be afraid to pass a client on to a less experienced agent who has more time to spend with them.
Scared money doesn’t make money – don’t be afraid to NOT work with people who don’t respect your position.
When you allow clients to run your calendar instead of setting boundaries, you’ll quickly find yourself burned out.
Having a Morning Routine
When you don’t have a set time that you have to be in your office, it can be easy to start your day a little later than normal.
But you know how the saying goes…
The early bird gets the worm, right?
To grow a business, you have to be accountable to yourself and show up like you would any other job. You are the boss, so treat yourself the same way you would treat the person who signs your paychecks if you worked a 9-5.
Am I saying you have to be up at 5 AM every day to get started?
Personally, I’m not a morning person. I don’t get up and go as soon as my feet hit the ground. I enjoy a slow morning where I get to enjoy a long shower and breakfast before starting my day.
Because of this, I position myself to get up at 6:30 AM, get in a quick workout, and be at my desk between 8:30 and 9:00 every day.
Successful real estate agents know how important it is to have a morning schedule to help them get focused and in the right mindset to show up confidently to convert more of their real estate leads.
Successful Real Estate Agents are Viewed as Community Experts
Since getting my start in real estate marketing, I’ve been telling agents to showcase their community expertise. When you show that you’re active in your community, you quickly become the go-to agent because people trust you.
Showcasing your community expertise goes beyond sharing market stats every month.
Real estate agents who are truly viewed as community experts get active in the community by showing up at city council meetings, making connections at new businesses, sharing information about those new businesses, and volunteering and/or sponsoring community events.
The more your face and name show up in the community – whether it’s in-person or on a banner – the more synonymous your name will become within the city.
Have a Consistent Marketing Plan
When you’re first getting started in real estate, it’s not uncommon to experience the feast and famine cycle.
The reason you may find yourself in this cycle is that when you’re feasting, your marketing falls to the wayside because you feel like you don’t have time to do it, and when you’re in famine, you’re doing everything possible to bring in leads.
To truly become a successful real estate agent, you have to have a consistent real estate marketing plan. To stay consistent, you have to find ways to put your marketing on autopilot. You can’t expect to grow your real estate business if you’re not continually putting yourself out there to generate and nurture leads.
Creating Habits of a Successful Real Estate Agent
Creating the habits of a successful real estate agent doesn’t happen overnight; they happen by strategically and purposely by focusing on small changes every day. To help you get started on creating habits that will help you grow your business, check out the book Atomic Habits by James Clear.