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How to Blog for Real Estate

Real estate agents operate their businesses in a fast-paced landscape of technology, consumer demands, and market fluctuations. That’s why it has become so important for agents to develop an online presence to communicate with potential clients, and a great way to do that is start a blog for your real estate business.

While having a social media presence is a key component in real estate marketing and brand awareness, consumers want to know how you’re different from other real estate agents and how you’ll help them achieve their goals in buying and selling a home.

One of the most effective ways to build brand awareness surrounding your real estate business while providing relevant and useful content to your ideal client is through a real estate blog.

Blogging is an inexpensive way for real estate agents to drive traffic to their sites, enhance inbound marketing efforts, and attract more prospective clients.

According to a recent marketing report by Hubspot, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts, and 82% of businesses admit that blogging is critical to their business.

Here are three powerful benefits of blogging for your real estate business:

Use a Real Estate Blog to Develop and Grow Relationships with Current and Past Clients

Engaging your clients is an essential element of online marketing and branding, and having a real estate blog provides you with the opportunity to connect with your past clients by offering content that they find valuable while also attracting new clients.

When someone goes through the buying and selling process, they want to work with a real estate agent that they know, like, and trust. By providing a real estate blog, you’re allowing your database to build trust with you through quality content that they find relevant.

The great thing about the blogs available in Grow. Nurture. Sell. is that they offer variety. At any given time, only a small portion of your database is looking to enter the real estate market. In order to ensure they continue opening your emails and keeping in touch, you have to provide them with resources that are still applicable long after they leave the closing table.

Be Viewed as a Leader in the Real Estate Industry

Whether you’re a new agent just starting out or a veteran agent with years of experience, a real estate blog is a great way for your business to build trust and establish yourself in the industry.

The blogs that you will find as part of the Grow. Nurture. Sell. program include a mixture of topics ranging from the real estate market and economy to lifestyle and home design and everything in between. By taking the time to research and understand recent surveys and press releases, Grow. Nurture. Sell. will position you as an expert in the real estate industry to your database.

By providing valuable, expert information, you demonstrate to your potential customers the knowledge and experience that you bring to the table when representing their transaction.

Over time, by sharing helpful and informative blogs, you will position yourself as the “go-to” real estate agent within your community, leading to more homes sold.

Creating Opportunities for Sharing your Content

The most powerful benefit of a real estate blog is the opportunity it creates for your clients to share the link with their friends and family, allowing you to grow your business.

When you provide your clients with content that they find useful and relevant, they’re more likely to share it and pass it on because it allows them to look like they’re also in the know. When properly written, a piece of content will make your reader feel good, look good, and have a better life. What person doesn’t want that?

When you write a blog and send it in an email or post to social media, the more someone feels good, looks good, and has a better life, the more the content will be shared, giving you free marketing.

The great thing about Grow. Nurture. Sell. is that you have the tools you need to share that post in an email and to learn how to schedule it on your social media accounts.

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