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How to Build Confidence as a Real Estate Agent to be the Face of Your Brand

It can be tough to start using video as part of your marketing strategy if you don’t feel confident being on camera. 

You may feel like you’re the only one who feels this way, but you’re not. A lot of real estate agents struggle with the confidence they need to be to become the face of their brand.

If you want to be a successful real estate agent, developing self-confidence is key. When you don’t have the confidence you need to believe in yourself, your audience will be able to tell how uncomfortable you are, leaving them to believe you don’t know what you’re talking about.

Whether you’re looking to build your confidence to show up on camera or to turn more appointments into signed contracts, here are 7 ways you can boost your confidence as a real estate agent.

What’s Holding You Back

The first step to becoming a confident real estate agent is understanding what’s holding you back. If you can identify your fears and the root cause of your lack of confidence, it’ll be easier for you to work on building yourself up.

Are you worried that people will judge you? Do you think you’re not good enough? Are you nervous about making a mistake? Are there certain situations that trigger your feelings of unease? Do you tend to compare yourself unfavorably to others? 

Everyone has moments of self-doubt, but for some people, these feelings are more persistent and can hold them back from achieving their real estate business goals. 

Once you have a better understanding of what’s driving your insecurities, you can start to work on counteracting these negative thoughts and building up your confidence. This might involve challenging your automatic negative thoughts, practicing self-compassion, or setting small achievable goals.

Remember, progress is often gradual, but by taking small steps, you can eventually start to feel a boost of confidence in yourself and your abilities.

Change Your Mindset

One of the quickest ways to change your mindset is to start using affirmations. Affirmations are positive statements that you repeat to yourself either out loud or in your head.

The goal of affirmations is to help you believe in yourself and your professional abilities. When you have a negative thought, counter it with a positive affirmation. For example, if you’re thinking, “I’m not good enough,” tell yourself, “I am a competent and capable real estate agent.”

Another mindset shift that can be helpful when recording videos is to tell yourself that you don’t have to be perfect. It’s okay if you mess up because nobody expects you to be perfect. This can help to take the pressure off and allow you to relax and enjoy the process.

Of course, it’s still important to do your best and strive for quality, but don’t let the fear of imperfection hold you back from creating content that you’re passionate about.

Remember, even professionals make mistakes sometimes!

It’s Not About You; It’s About the Message

If you’re like most people, the thought of making a video can be pretty daunting. After all, being in front of the camera is not something that comes naturally to everyone. The key to successful video marketing is to remember that it’s not about you; it’s about the message you’re sharing.

Once you get started, chances are you’ll find that it’s not nearly as difficult as you thought it would be. In fact, you may even start to enjoy yourself. And when you’re having fun, your confidence will shine through, making your videos all the more engaging and effective.

By remembering you’re not the focus of the video, you can start to see yourself as more of a guide, leading your audience through the content in a way that is helpful and informative. This will help you to relax and appear more knowledgeable to your future clients.

So don’t be afraid to step in front of the camera and start sharing your knowledge with the world. You may just surprise yourself at how well it goes.

Plan. Prepare. Practice.

When it comes to real estate video marketing, many of us tend to focus on how we look on camera. We worry about our hair, our clothes, or how we sound. However, the truth is that the key to looking and feeling confident on camera is all about preparation.

Before you record your next video, take some time to create a plan and prepare everything you need to make the video a success. Your plan should include what you’re trying to achieve in the video, where you want to record, and what you want to say. Once you have a plan and have prepared an outline of talking points, spend time practicing.

The more prepared you are, the more confident you’ll feel when it comes time to start recording. And when you’re feeling confident, it will show in your video.

In addition to practicing the content, you’re going to share in your video, spend time practicing being confident. This might involve practicing your posture, your facial expressions, or your tone of voice.

You can even practice in front of a mirror to get a better idea of how you come across on camera. By taking the time to practice, you’ll be able to project confidence even if you don’t feel 100% confident when the camera starts rolling.

The more practice you have exuding confidence, the easier it will be to do it in real life.

Be Authentic and Genuine

When you’re trying to build confidence, it’s important to be authentic and genuine. This means being yourself and not trying to be someone you’re not. It can be tempting to try to imitate someone else’s style or mannerisms, but this will only make you feel uncomfortable and inauthentic.

The key is to be confident in who you are and what you have to offer. This way, when you’re sharing your message with the world, you’ll be able to do it in a way that feels natural and genuine.

People can spot a fake from a mile away, so don’t try to be someone you’re not. Instead, focus on being the best version of yourself.

Start Small and Build Up

If you’re feeling overwhelmed at the thought of being on camera, start small and build up your confidence gradually.

Instead of recording a long video, start with something shorter like an Instagram Reel or using a TikTok trend where you don’t speak. As you start to feel more comfortable, you can gradually add more content and longer videos.

Don’t Get Down on Yourself

If you make a mistake or don’t get the reaction you were hoping for, don’t beat yourself up. Everyone makes mistakes and not every piece of video content is going to be a home run.

The important thing is that you’re putting yourself out there and trying new things. If you can keep that mindset, it’ll be easier to recover from any setbacks and continue working on building your business.

Ignore Negative Feedback from Strangers

It’s easy to get caught up in what other people think, especially when you’re putting yourself out there. If you’re worried about what other people will think of your content, remind yourself that you’re not trying to please everyone.

You’re never going to make everyone happy, so don’t let the negative feedback from strangers hold you back. Focus on the people who matter to you and whose opinions you value.

If you are looking for feedback on your content, make sure you’re getting it from trusted sources. Ask your family and friends what they think or reach out to other real estate agents for their thoughts.

Getting feedback from people you trust will help you get an idea of what’s working well and what you can improve.

Start Improving Your Confidence Today

Confidence is key when it comes to being the public face of your brand. You want potential clients to see you as an authority in your field and someone they can trust.  If you don’t believe in yourself, how can you expect others to? These tips will help you change your mindset and build genuine confidence so that you can reach your real estate goals.

Have you tried any of these techniques? Let us know in the comments below! And if you want more tips on how to market yourself as a real estate agent using video, be sure to check out our Ultimate Guide to TikTok for Real Estate Agents.

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