Here at Gravity Real Estate Marketing, planning is key when it comes to content, and the same is true for you. When you’re planning your real estate content for the month, it’s smart to have a well-thought-out plan to follow. When your entire real estate content strategy is planned out on one calendar, it’s easier for you to stay focused, organized, and more productive.
One of the biggest struggles I see real estate agents making is how to plan their content.
For some, they struggle with writer’s block; for others, it’s because they don’t feel creative. Whatever your reason may be, I’m going to share with you how I plan out my social content every month in about 90 minutes. By following these simple strategies, you’ll no longer have to guess what to post every day or spend time designing a template.
Creating a Real Estate Content Calendar
There are a few different ways to create a content calendar. Some marketers prefer to focus on a different subject each month, while others assign a day.
For me, I do a mixture of both.
The first thing you want to do when creating your real estate content calendar is to decide how many times per week you want to post. If you look at my social media accounts, I post a minimum of five times per week.
Once you know how many times you want to post each week, give each day of the week a different pillar.
Here are my pillars:
- Monday – Motivational
- Tuesday – Tips/Training
- Wednesday – Funny
- Thursday – Lead Generation
- Friday – Products
Next, I focus on what I’m selling that month. Recently, I’ve been working on growing my membership. When deciding on the types of tips I’m sharing, or how I’m generating leads and making sales, I focus on how my membership will help agents in their marketing.
As a real estate agent, what you’re focused on is bringing in buyers or sellers. So, each month, you may focus on the type of lead you want to bring in and how you can help them. A great way to do this is by focusing on different opt-ins you have available or houses available on the market.
Designing Your Templates for Social Media
Once I’ve planned out my pillars for the month, the next thing I do is head into Canva. I do nearly all my designing in Canva because of their ready to use templates. I reuse my templates to make designing go much faster. The first month will always take a little longer because you have to design your templates. Once your templates are created, make a copy of the previous month and fill in the new content.
As you’re designing your templates, remember to keep your branding in mind. Yes, you’re affiliated with a brokerage, but you are your own brand. You’ll want to keep fonts, colors, and style of photos similar so they match.
Writing Your Captions to Increase Engagement
As you’re writing your captions, one of the most important marketing tips to keep in mind is to write for your audience. Put yourself in their shoes and think about what is going to grab their attention.
Consumers also love stories. As you’re out working with clients, make a mental note of different situations and problems that have come up and how you helped handle them. Remember, consumers don’t want to be marketed to; they want to know how you’re going to help them solve a problem.
Speak to your ideal client, not at them. What’s going to get them to stop scrolling and engage with your content?
Be sure to sound confident and tell your followers how you want them to take action on the post.
If you want them to leave a comment, tell them.
If you want them to like the post, tell them.
If you want them to contact you, tell them.
For some, confidence comes easy, but for others, it takes a little bit of time. That’s ok. The more you write captions and see what posts get the best engagement, the easier it will become.
Something that has worked great for me is to write out all my captions in a Word document first, sleep on it and then revisit them the next day.
Scheduling Your Social Posts to Automate Your Marketing
Once all your captions have been written, your graphics have been designed, and videos have been recorded, you’re ready to schedule the content.
There are numerous tools available that allow you to schedule your content ahead of time, including the Facebook Creator Studio. With the Facebook Creator Studio, you can schedule your posts to Instagram and Facebook ahead of time.
Reuse Real Estate Content
Creating new content can take time; that’s why it’s important to reuse your content as much as possible. When you record videos, transcribe them into a blog post. When planning your tips, look back at blogs and pull the tips from posts you’ve already written. Turn your best performing posts into an email to send to your subscribers. Grow your email list by turning your best performing blogs into a lead magnet.
When it comes to content, work smarter, not harder.
Get Access to Real Estate Content
If the thought of planning and scheduling content still intimidates you, then you need our real estate marketing membership
You’ll get access to the entire platform, including done-for-you social posts, social prompts, blogs, and lead magnets. It’s everything you need to grow your database, nurture your leads, and sell more homes while saving time and money on your marketing. Click the link above to get started for free!