The year 2022 will introduce a lot of changes on Instagram for real estate, and as a real estate agent, you need to be equipped with the proper tools and knowledge to skyrocket your business.
Instagram is a highly visual social media platform but it is also shaping up to be a viable marketing tool, with the real estate business as no exception. In this article, you’re going to discover the 6 most important Instagram marketing trends that you need to take advantage of in 2022. If you want to get a headstart on the rest of the competition to attract potential clients, then you’d better read this!
1. Suggested and Chronological Content Feeds
In an attempt to make the user experience better for more people, Instagram is revamping its feed algorithm in two ways. First, it will begin showing content based on your previous likes and activity. Secondly, you will have an option to see content in chronological order from the people that you are following.
This feature might look like having the option to switch between a ‘Suggested’ and ‘Following’ feed, which is very similar to what other social media platforms like Tiktok are using. How does this benefit real estate marketing on Instagram?
Real estate agents can maximize both of these algorithms by knowing two things:
● Peak activity times
● Content liked by target users
Knowing these two things can help you optimize the time of scheduling your content, and the content itself. You can teach Instagram’s algorithm to suggest your content to more users by providing relevant and trendy posts, increasing both your reach and engagement, which in turn helps you generate more potential clients for your real estate business.
2. Merged Video Formats
There are various ways in which you can upload your videos on Instagram. You can either use Instagram Video, Reels, or Stories when it comes to posting content.
Because these are three different features, you may need to upload your videos separately in each way, which can feel a little bit clunky and inefficient. Furthermore, you also need to make sure that your content is easily accessed by your target audience because they simply do not use one feature over the other.
In the coming year, however, Instagram is now reportedly working on a more streamlined approach for all video formats, with a vertical Instagram stories feed being worked on in the past year, which suspiciously looks similar to Instagram Reels.
With Instagram Video being introduced in the past year, which collates IGTV and feed videos in one giant feed, it is only logical to anticipate that this is something that will be integrated into other video formats as well.
This makes social media marketing on Instagram easier since videos are now streamlined and more accessible to audiences without going through too much clutter and changing your video’s formats to fit into each Instagram feature.
3. Creator-Led Commerce
Instagram for businesses will most likely shift towards making partnerships with more creators in the future since the social media platform begins to streamline its native affiliate tools to a wider set of people. This will make it easier for creators of all sizes to earn money through the purchases that they inspire on the platform.
Real estate agents such as yourself should capitalize on this trend and strike partnerships with local content creators in your area to promote open houses, local businesses, or properties that you are selling in a particular community. This will now be easier to conduct because of the platform’s native affiliate program.
Furthermore, Mark Zuckerberg is planning to introduce Creator Shops and a branded marketplace for content creators to meet with sponsors, which will make way for a more favorable digital marketing environment for creators.
Match your Instagram accounts with content creators in your area and beyond to help promote your real estate business and the properties that you are selling.
Take note, though, that your partner creator will need to be compensated for the content they are posting that brings awareness to your business. However, given the right creators and marketing, a wider mileage of your properties can translate into more warm leads generated for your real estate Instagram posts.
4. Brand Personalities
As a real estate agent, you may be thinking that the only way to advertise your personal brand is through posting stunning photos of your properties, posting housing market stats, promoting upcoming local events, or open houses.
While this is all great content, your social media marketing strategy needs to include information about who you are as well.
Because consumers want to work with someone with who they feel they have a personal life connection.
Instagram has seen a rise in personalities in the past year, many of whom are running businesses or are promoting a certain brand. These personalities’ faces will appear on an Instagram post, a story, a Reel, or all three of them.
Real estate professionals should do the same and you should let your personality do some of the marketing magic for your business account.
People enjoy seeing a real face and getting to know the person behind the post.
Make sure that your brand personality is consistent with your key marketing messaging so that your target audience will understand who you are, what your brand is, and why they should buy from you.
Post pictures, videos, or stories of yourself in ways that can resonate with your target audience, such as giving tips and tricks that may help them in their first real estate purchase, sharing listing photos of you touring a home, or a bit about your personal life.
What’s important is that your real estate Instagram account should not feel detached and inhuman to your prospects.
5. Video Memes
Memes are a great instrument to generate instant interest, and this has become a nifty marketing tool over the past few years.
Therefore, it is not far-fetched to see video memes rise in 2022 since they are a natural progression from your static memes at the moment.
Many Instagram meme accounts are already growing, thanks to their easily digestible content, high shareability, and high appeal to audiences.
Improve your real estate marketing strategies by incorporating video memes in the foray. Your audiences will absolutely love this type of content because of its relevance and high value of shared sentiments and jokes.
If your goal is to reach as many people’s feeds as possible, then video memes can do wonders as a way to get you in front of your ideal Instagram users because of the potential of virality. This is a surefire way for your Instagram accounts to differentiate themselves from many serious, uptight real estate businesses on the platform.
6. Community Engagement Features
The best and most sustainable real estate marketing strategy is to create a community around your brand, making sure that your target audience will come back to you for future real estate acquisitions and maybe even refer you to their friends.
This is the reason why many businesses are opting to use Instagram’s community engagement tools to generate discussions, interest, and ultimately, engagement, in the community around their brands.
Instagram for Realtors can greatly benefit from these community engagement features, such as using relevant hashtags, contests, and giveaways, posting saveable and shareable stories and content, asking questions and polls in your stories, and much more.
Use all of these community engagement tools to your advantage to generate real estate leads and make sure that you regularly monitor your engagement performance through numerous metrics such as:
● Click-through rates
● Direct messages received
● Increase (or decrease) in followers
If you want to elevate your account for the real estate industry and stand out from other real estate agents, then you have to build a strong and loyal community around it in 2022. This way, you can maximize your return on investment for every real estate marketing strategy that you put in place.
When you have a community, your Instagram account will become more than just a platform for uploading real estate imagery. Now, you can use it to engage with your prospects and elevate their experience by answering their questions in the comment section or direct messaging them if they reached out to you directly through Instagram.
The trends in Instagram Marketing for Realtors will change drastically in 2022, and it’s important to stay on top of these changes. Whether you’re looking to concentrate on video, influencer marketing, or collaborations in 2022, Instagram has or is developing the capabilities your business requires to succeed. Use these Instagram marketing trends to help you plan your strategy for the year ahead, and pay close attention to the platform’s updates so you can keep discovering new ways to use them.