Landing pages are an essential part of online real estate marketing. They act as a bridge between real estate agents and potential buyer and seller leads that can be converted from a lead to a client.
There are various types of real estate landing pages, each of which is designed to achieve a specific goal.
Unlike your home page, which is designed to provide general information about your business, a landing page is focused on a single goal – capturing real estate leads.
In this article, we’ll take a look at some of the most common types of landing pages, and we’ll explore the components that make them effective. We’ll also provide tips for how you can create your own real estate landing pages.
What Is A Real Estate Landing Page?
A real estate landing page is a web page that allows you to capture a visitor’s contact information in exchange for providing them with valuable content. The content could be an eBook, a report, or a video. The goal of a real estate landing page is to convert website visitors into leads that can be followed up with and eventually converted into clients.
A typical real estate landing page will have a headline, an image, and a form that allows the visitor to enter their name and email address. The form will also have a call-to-action (CTA) that tells the visitor what they will get in exchange for providing their contact information. For example, the CTA might say, “Download our Free Homebuyers Guide” or “Watch our Free Home Selling Video.”
The benefit of using a real estate landing page is that it allows you to track how many people are interested in your content and how many people are actually converting into leads. This information can be very valuable in helping you to optimize your marketing efforts.
Types Of Real Estate Landing Pages
Landing pages are built to drive visitors toward completing one targeted action, which means they’re usually tailored specifically toward the clients that are seeking the information that you’re providing to them.
For example, a real estate landing page geared toward existing homeowners or renters in an area will have different features than a buyer’s or seller’s landing page would – even if you’re providing them with the same information in the end.
Real Estate Agent Landing Page
A real estate agent landing page focuses on promoting you as an agent rather than your agency and is a great way to get more leads from people who are interested in working with a real estate agent.
A landing page is a perfect opportunity to establish your personal brand and what you offer to both buyers and sellers.
It’s important that this information comes across clearly, so people know how to get in contact with you.
Real Estate Squeeze Pages
A squeeze page is used for lead generation. This type of real estate landing page collects contact information from prospective buyers and sellers.
In order to get the prospective client to give you their contact information, you’re going to offer something of value in return,
such as a free report or e-book.
Once you have their information, you can add them to your database and start building a relationship with them.
As you’re collecting emails to add to your database, be sure you’re following the CAN-SPAM Act.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives customers the right to opt-out of receiving emails from you, and spells out tough penalties for violations.
Just because someone provides you with their email address doesn’t mean they’ve given you permission to start sending them emails.
You need to have explicit permission from each individual on your email list before you can start sending them messages.
Real Estate Landing Pages For Sellers
Home Valuation Landing Page
Most people are curious about their home’s value. A home valuation landing page provides a way for current homeowners and prospective sellers to get an estimate of their home’s worth.
This type of page can be highly lucrative, as it can generate a lot of leads.
When designing a home valuation page, it is important to include a lead capture form and to make the estimate easily accessible.
The page should also be designed to look professional and trustworthy. Including testimonials from satisfied customers can also be helpful in converting visitors into leads.
If you want to attract sellers who are ready to list their home, then you need a home valuation landing page.
Guide On How To Sell A House
For many people, their home is their most valuable asset, and as a real estate agent, one of your key responsibilities is to help your clients understand how to prepare their homes for sale.
However, navigating the real estate market can be daunting, and it can be difficult to know where to start. That’s why it’s important to offer sellers a guide that explains how they can sell their house for the most money.
This guide should cover all the key steps in preparing a home for the market, from decluttering and staging to making necessary repairs.
By providing this type of guidance, you can help your clients get their home ready for showings and ultimately increase its sale price.
Furthermore, a seller’s guide can also help to build trust between you and your clients.
By demonstrating your knowledge and expertise, you can show them that you are committed to helping them get the best possible outcome from the sale of their home.
Ultimately, a well-crafted seller’s guide can be a valuable tool for both you and your clients.
Book A Listing Appointment
Every real estate agent should have a landing page that encourages sellers to book a listing appointment.
Not only does this allow you to easily capture hot leads, but it saves you time going back and forth on figuring out a time to meet.
This will allow potential customers easy access and the ability to choose which date works best around their schedule- all without any hassle!
There are many calendar systems available such as Calendly or Acuity, that allow you to sync scheduling programs to your calendar so you can easily keep track of your appointments and ensure there is no overlap.
Real Estate Landing Pages For Buyers
There are many different types of real estate landing pages for buyers that you can create. The key is finding the right type of landing page for your business and your audience. By creating an effective online presence, you’ll be able to attract more buyer leads and convert them into clients.
Neighborhood Or Community Guides
One type of real estate landing page for buyers that you can create is a neighborhood or community guide. This is a great way to show potential buyers what it’s like to live in the areas that you serve.
Your guide can include information on things like the local schools, amenities, and attractions. This is a great way to show potential buyers that you’re an expert on the area and that you’re able to provide them with valuable information.
Guides On How To Buy A House
Another type of real estate landing page for buyers that you can create is a guide on how to buy a house. This is a great way to provide potential buyers with valuable information that will help them through the home-buying process.
Your guide can cover topics like getting pre-approved for a mortgage, negotiating with sellers, and closing on a home.
By providing this type of valuable content, you’ll be able to show potential buyers that you’re an expert on the home buying process and that you’re able to help them every step of the way.
Filtered Home Search Landing Page
The third type of real estate landing page for buyers that you can create is a filtered home search landing page. This is a great way to provide potential buyers with a list of homes that meet their specific criteria.
You can use this type of page to filter homes by things like price, location, number of bedrooms, and number of bathrooms.
With a home search landing page, potential buyers can sign-up to receive ongoing emails with new listings that match their criteria.
This is a great way to keep potential buyers engaged, ensure that they’re seeing homes that they’re interested in and that you have the ability to find them the perfect home.
Landing Pages For Homeowners
Homeowners are often the most valuable asset you have in your network.
This is because they will eventually become buyers and sellers again, giving them an opportunity to work with someone who’s already familiar with you and your business.
Home Valuation Landing Page
While a homeowner and a seller may be interested in different value-adding attributes of the home, both will appreciate an accurate assessment.
For homeowners, this might include information about the current value as well as an offer to consult with them about how they can leverage their equity now or later on down the line.
Home Maintenance
Checklists and how-to guides are a great way to help homeowners make decisions about their home maintenance needs. They can be used as reference material or created in order to guide new homeowners through the process of keeping up with yearly maintenance.
As real estate agents, you know how much effort goes into finding reliable contractors, so why not make their lives easier?
Allowing people to access your list of preferred vendors through a landing page is a fantastic way to show that you care about your clients and want to help them after the sale is complete.
Not only does this type of content provide value to your clients, but it also helps to build trust and loyalty between you and the people you serve.
Home Improvement
Many homeowners think that all home renovation projects add value to their home, but as a real estate agent, you know that couldn’t be further from the truth.
You also know that some home improvement projects are more worthwhile than others.
That’s why creating a guide on the best home improvement projects for increasing the value of a home is a great way to provide value to your clients.
Not only will this guide help them to make informed decisions about home renovations, but it will also help to increase the value of their home should they decide to sell in the future.
By providing this type of valuable content, you’ll be able to show potential homeowners that you’re an expert on the subject and that you’re able to help them make the best decisions for their home.
Design Trends
Just like with clothes and hairstyles, home interior design trends seem to change every few years.
As a result, many homeowners feel like they need to constantly update their homes to keep up with the times.
However, not all design trends are created equal.
Some design trends have a much longer lifespan than others.
That’s why it’s important to educate your clients on which design trends are worth following and which ones aren’t.
By doing this, you’ll be able to show potential homeowners that you’re up-to-date on the latest trends and that you can help them make informed decisions about their home’s design.
Neighborhood And Area Guides
Your neighborhood or area guides for buyers should cover the basics of living in a specific geographic area and provide an overview of what it’s like to live there.
For homeowners, focus on creating your guides based on the audience you’re trying to target and their lifestyle.
For example, if you’re targeting young families, your guide might focus on the best schools in the area or the most family-friendly neighborhoods.
On the other hand, if you’re young professionals who aren’t yet married, your guide might focus on the best nightlife or the most convenient neighborhoods for commuting.
No matter who your target audience is, your goal should be to provide them with the information that they find informative and valuable.
Create a Real Estate Landing Pages That Convert
The key to creating an effective real estate landing page is to make it easy for visitors to convert. The simpler the form, the more likely someone is to fill it out. In addition, your offer must be relevant and clearly state what they will get in exchange for their information.
1. Keep it simple. The best landing pages are focused on a single offer with a single call-to-action (CTA). Too much information can overwhelm visitors and cause them to leave without taking any action.
2. Make your offer irresistible. Your offer must be something that your target audience finds valuable enough to exchange their contact information for.
3. Use a strong CTA button. Your CTA button should be prominently displayed and use persuasive language that compels visitors to take action. Popular CTAs are “Download Now” or “Get Instant Access.”
4. Include images or videos. People are visual creatures, and including images or videos on your landing page can help increase conversion rates by up to 80%. Just make sure that any visuals you use are relevant to the offer and add value for the visitor.
5. Use compelling copy. The copy on your landing page should be clear, concise, and persuasive. It should highlight the benefits of your offer and explain why someone should take action now.
6. Optimize for mobile devices. With over 60% of internet traffic coming from mobile devices, make sure your landing page is optimized for mobile viewing. This means using a responsive design that automatically adjusts to different screen sizes while keeping the overall page design uncluttered.
7 . A/B split testing. A/B split testing allows you to test different versions of your landing page against each other to see which one performs better. This is a valuable tool for fine-tuning your landing page and ensuring that it’s as effective as possible.
How to Create Landing Pages for Real Estate
Get a Landing Page Platform
The first step in creating effective landing pages is to make sure you have the right platform to build them on. A lot of agents try to save money by using a basic website builder like Wix or Squarespace, but these platforms are not designed for lead generation. As a result, they don’t have the features or functionality you need to create high-converting landing pages.
Instead, you should use a dedicated landing page platform like Unbounce or LeadPages. These platforms are specifically designed for lead gen, which means they come with features like A/B testing, built-in contact forms, and pre-built landing page templates that make it easy to create beautiful, effective landing pages without any design experience.
If you prefer not to subscribe to a landing page platform, you can create your own landing pages using Canva Pro and Typeform.
Know Your Goal
Before you start to create a landing page, it’s important that you know what your goal is.
What do you want people who see your page to do?
Do you want them to sign up for your newsletter?
Fill out a contact form.
Call your office.
Your answer to this question will determine the design and content of your page.
Choose the Right Funnel
There are two main types of lead generation funnels: direct response and brand awareness. Direct response funnels are designed for conversion; their sole purpose is to get people to take action (like filling out a contact form).
Brand awareness funnels, on the other hand, are designed to increase visibility and build trust; their goal is not necessarily conversion but rather getting people familiar with your brand so that they think of you when they’re ready to buy or sell.
For most real estate agents, brand awareness funnels are not going to be particularly effective because people who visit your site usually have some level of interest in working with you already. They may be ready to buy or sell now or in the near future—either way, they’re not just looking for information; they’re looking for an agent they can trust to help them navigate the process.
As such, direct response funnels are going to be much more effective for real estate agents than brand awareness funnels—though there’s nothing wrong with including both types of funnels, depending on the goal of the campaign.
Analyze
A well-designed landing page can be the difference between getting a lead and losing potential business. But how do you know if your landing page is effective?
You’ll want to pay close attention to the landing page views and compare it to your total leads – which gives you a conversion rate.
If your conversion rate is low, that’s an indication that something on your page isn’t working.
If you’re running ads to the landing page, you’ll also want to take into account the cost per lead and cost per click.
Set Up Your Real Estate Landing Page
If you’re not using real estate landing pages as part of your lead generation strategy, you’re missing out on a valuable opportunity to grow your business.
Landing pages are an effective way to capture leads and nurture them until they’re ready to buy or sell. They’re also easy to measure, so you can fine-tune your strategy over time.
Creating an effective real estate landing page doesn’t have to be complicated – but it does require some planning and thoughtfulness about what you want your customer to do once they land on your page.
If you want to create high-converting real estate landing pages but don’t know where to start, join Rockstar Agent. We provide our members with ready-to-use landing page templates for both buyers and sellers, so all you have to do is add your branding and strategy. Creating an effective real estate marketing plan has never been easier.