The constant evolvement of technology has paved the way for numerous creative means by which real estate professionals can market to prospects. Among them is the webinar.
The use of webinars lets you share your thoughts and perspective on the essential topics in your market, with the opportunity to reach a massive audience. A live webinar session offers the same face-to-face interaction with the ease of broadcasting from anywhere in the world.
Are you looking forward to hosting real estate marketing webinars of your own? We are here with a few tips to guide you through the entire hosting process successfully.
Find a theme that attracts your target audience
Knowing your potential clients’ needs will help you get topic ideas that would be of great interest and allow you to achieve your goals. For instance, persons who are seeking to acquire a new house would have a contrary concern to someone who newly bought one. Also, a young couple who made their first purchase can never be compared to an investor ready to purchase a new property. Webinar titles such as “8 Vital Things You Should Consider Before Purchasing a New Home” could catch the attention of those searching for a property.
Promote Your Webinar With the Right Message on the Right channels
Before the start of your first webinar, ensure that it gets strategically promoted. After choosing the right topic for your webinar, add some creativity into its title to make it catchy. Then, proceed to create awareness on your existing social media, email, and print initiatives you’ve arranged for lead generation efforts registration.
Include a Question and Answer Session at the End of Your Webinar
One of the most significant benefits of a live webinar is the possibility of interaction between the expert and the public, and this is what differentiates it from recorded videos. Thus, exploit this advantage, save some time at almost the end to answer questions from the attendees.
Have a Schedule
After hosting your first webinar, you’d love to make more schedules for future presentations. It will help you develop a variety of topics to cover as it gets into a routine. Regular hosting of real estate marketing webinars is a good idea for your audience who gets valuable insights from you, and as a result, will recommend it to others. Worry less on maintaining an aggressive schedule; a recurring quarterly webinar schedule will enable you to address your audience with current and vital information useful to them.
Accommodate Those Who Can’t Attend
A webinar does not need to be thrown away. It could be recorded and uploaded to YouTube or other platforms that allow video hosting. More so, some of your prospects or favorite client who registered could miss your live webinar session due to their tight schedule; a recorded version could be kept and made accessible to them. This way, your content will get more exposure, and you will keep renewing your relationship with them.
In conclusion, webinars are a powerful tool to develop your brand and generate new leads. As listed above, these real estate marketing webinar strategies are all reliable to help attract and retain clients to the success of your real estate business.