Did you know that according to BlogHer.com, 81% of consumers turn to blogs as their trusted resource for information? In the age of digital information, consumers no longer rely on the evening news or newspaper to tell them what they need to know. They turn to online resources and those that are within the industries to give them the correct information. That’s why it’s so important to start a real estate blog for your business.
Blogs have become an intricate part of having a website. You can talk about how you help consumers find homes and sell homes, but blogs allow you the opportunity to actually showcase your knowledge in the real estate field. Let’s be honest, anyone with a real estate license can throw a sign in a yard and list a home for sale. It takes someone with market knowledge to know when to list a home, the right price point to list a home, and the ways to properly market a home to actually get the home sold.
So how can blogs actually help you in your business?
Add additional SEO to Your Website
The more content you have on your website, the more likely it is to show up on search engines. Google loves websites that are constantly making updates and putting more information on their pages because they know that it’s an active website. The less active you are on your website, the less likely it is to show up in a search.
Showcase Your Knowledge
This is your opportunity to ‘wow’ consumers who stop by your website. You’re able to show them that not only are you active in real estate, but you’re in the know within the community as well.
A real estate blog is a great way to stay connected with past clients without everything being about real estate. Once we’ve left that closing table, our clients aren’t going to watch every single change in the market like they were when they were in the process of buying and selling. Blogging is a great way to send them information about events in the area, ways to keep their home clean and organized, or point them in the right direction on dealing with property taxes.
Answer Real Estate Questions
Throughout your career how many times have you answered the same question for almost every single one of your clients? Instead of re-typing the same email over and over, why not link back over to your website? This would allow you to create a very detailed response and never have to type the same information out again.
Become a Better Real Estate Agent
Taking the time blog could help you become a better agent because it will force you to take the time to sit down and learn new things going on in the market. You’ll stay up-to-date on events going on in the areas you service, and it will help you become a better writer when working on MLS descriptions.
Do you enjoy blogging? What are some of your favorite topics to write about?