TikTok is a powerful social media platform that real estate agents should be using, but it can be difficult to know where to start.
With over 1 billion active users, TikTok is a social media powerhouse that, as a real estate agent, you can no longer afford to ignore. But with so much information out there, it can be difficult to know where to start.
That’s why we’ve created this comprehensive real estate TikTok guide for agents who are ready to start leveraging more video content in their real estate marketing strategy.
In this guide, you’ll learn how to create an effective TikTok strategy, grow your following, and use the TikTok platform to generate leads and sell more homes.
What is TikTok
TikTok is the leading destination for short-form videos. What started as a popular app among Gen Z has since grown into one of the leading social media platforms where users are able to curate content based on audio, music, or their own knowledge.
While the platform is currently ranked in the seventh spot for the most downloaded app, it is the most engaging of all the social media platforms. With an average session lasting 10.82 minutes – more than double that of runner-up Pinterest, real estate agents can capitalize on this by creating content that is both engaging and informative.
Why Real Estate Agents Should Be Using TikTok
As a real estate agent, it’s important to be where your potential clients are. And these days, that means being on TikTok. With over 800 million active users worldwide, TikTok is one of the most popular social media platforms around. And it’s not just for kids and teens – the app is quickly gaining traction with adults as well.
For real estate agents, TikTok provides an opportunity to reach a whole new audience. Most TikTok users are using the app to find like-minded people and build a community, not just interact with their friends.
When you log onto TikTok, the first thing a user sees is the “For You Page.” This feed serves videos from other accounts based on what you, as the user, are interacting with. For example, if you watch a lot of videos about real estate, the algorithm will start to show you more content related to that topic.
The For You Page is determined by an algorithm that TikTok has specifically designed to keep users engaged on the app for as long as possible. That means that if you’re able to produce quality content that resonates with your target audience, you have a good chance of appearing on the For You Page – and in front of potential clients.
While the app is perfect for showcasing properties, more importantly, it gives you the opportunity to get your message in front of a new audience and build your real estate brand.
By engaging with users and providing valuable content, you can establish yourself as a trusted authority in the industry.
How to Use TikTok for Real Estate
Now that you know why TikTok is so important for real estate agents let’s dive into how you can use the platform to generate real estate leads, sell more homes, and grow your business.
Creating an Account
The first time you open TikTok, you’ll be asked to create an account. You can do this by logging in with your Facebook or Google account or by creating a new account with your email address.
Once you’ve created an account, you’ll be able to start following other users and liking and commenting on their videos. Remember to curate your feed to the type of content you want to consistently see by interacting with videos you enjoy.
Optimizing your Profile
After you’ve created your account, it’s time to start optimizing your profile. The first thing you’ll want to do is add a profile picture and bio.
Your profile picture should be a headshot, as this is the image that will appear next to all of your videos. As for your bio, keep it short, sweet, and to the point. Use this space to tell users who you are, what you do, and why they should follow you. Don’t be afraid to have fun with your bio and let your personality show.
If you want to add a link to your website in your bio right away, you’ll have to switch your account to a business account; otherwise, you’ll have to wait until you have 1000 followers to add a link.
Create a Strategy
The first step to using TikTok for real estate is to create a strategy. You need to figure out who your target audience is and what kind of content you want to produce.
Some questions you should ask yourself include:
- Who is my target audience?
- What are their pain points?
- What style of content will resonate with them?
- What kind of call to action do I want to include?
Answering these questions will help you create real estate content that is both helpful and engaging and more likely to appear on the For You Page.
Grow Your Following
The next step is to create a growth strategy. Because TikTok is still a newer platform, it’s the easiest place to grow an organic following. Plus, you don’t have to have a large following to go viral on the app.
There are a few different ways you can go about growing your following on TikTok:
Hashtags are a great way to get your content in front of more people. When you use hashtags, your content will show up in the search results when someone clicks on that hashtag. Different from Instagram, when you search for a hashtag, you’ll see how many total video views the hashtag has, not how many times the hashtag has been used. My favorite way to research hashtags for TikTok is through Metricool.
Live videos are a great way to connect with your followers in real-time. When you go live, your followers will get a notification letting them know that you’re broadcasting. To be able to go live on TikTok, you must first have 1,000 followers.
Leverage other users’ content
Collaborating with other users is a great way to reach a whole new audience. When you collaborate with someone who has a similar following to you, their followers will be exposed to your content and vice versa. The best way to leverage other users’ content is by using the stitch or duet feature.
Jump on trends
Trends are a great way to get in front of more people. When you jump on trends, your content will show up in the search results when someone searches for that trend.
The best way to know when a sound is starting to trend is when you start seeing multiple videos over a few days using the same audio and sharing content in a similar way.
Follow Relevant Accounts for Inspiration
Finally, following relevant accounts for inspiration is a great way to come up with content ideas. When you follow accounts that produce content similar to what you want to be making, you’ll get inspired and have a better idea of what’s possible on the app.
Plus, by following relevant accounts, you’ll be exposed to new trends and challenges that you can jump on.
Create Engaging Content
Once you have a content and growth strategy plan in place, it’s time to start creating content. TikTok is all about creating videos that are creative, original, and engaging.
Topic ideas for real estate-related content include:
Give potential buyers a tour of the properties on the market and pair them with trending sounds.
Tips and tricks
Share helpful tips and tricks for buying or selling a home or being a homeowner in general.
Keep your followers up to date on the latest industry news in your area.
Feature Local Businesses
Feature local businesses on your page by doing a tour or by sharing your experience.
Share testimonials from past clients to show potential clients what it’s like to work with you.
Create content that goes beyond real estate by leveraging trends that will connect you with like-minded users in your area.
Styles of Content
There are three main styles of content on TikTok:
- Short: Under 15 seconds
- Long: 60 seconds or longer
- Trending: content that allows you to provide your own point of view
The style of content you create will depend on the type of message you’re trying to communicate, but you’re going to want to include a mixture of all three.
Use Calls to Action
If you want to generate leads from your TikTok content, you need to include a call to action. A call to action is a statement that tells your viewers what you want them to do, such as “like this video if you’re thinking of buying a home” or “comment below if you have any questions.” You can also include your CTAs as text on the screen or in the caption area.
Including a call to action in your videos will help you generate leads and grow your business.
Measure Your Results
Once you’ve started creating TikTok videos, it’s important to measure your results so you can see what’s working and what’s not.
Some metrics you should track include:
- Views: How many people are watching your videos?
- Engagement: How many people are liking, commenting, and sharing your videos?
- Leads: How many leads are you generating from your TikTok content?
Tracking these metrics will help you determine what’s working and what’s not so you can adjust your video content strategy accordingly.
Get Started Using TikTok For Real Estate
TikTok is a powerful platform that can help you generate leads, sell more homes, and grow your business. By creating engaging content and using calls to action, you can reach a whole new audience and take your business to the next level.